Directions of Libya carried out a study that lasted for more than a year of monitoring. A focus group of two people who carried out in-depth, high-criteria discussions to assess the extent to which ordinary and uninterested people (passers-by) saved a company's LOGO

After the aim of the study was to determine the type of business of the company after a period of seeing the brand, the results showed that the uninterested can determine the location of the company's brand very accurately even after that place has changed

 

Although some people may not be directly interested in branding design, its impact extends into their daily lives in ways they may not consciously recognize. Their indirect awareness can be categorized into several aspects:

Preferences and Habits:

People often choose products based on their design without realizing it, such as favoring a particular package or a familiar logo.

Strong branding leaves a lasting impression that influences purchasing decisions subconsciously.

Identity and Belonging:

A sense of belonging to a certain group can be reinforced by using products with specific brands, even if individuals are unaware of this influence.

Trends and social movements are often shaped by branding, and people follow them without realizing the impact of design.

Trust and Perception:

A well-designed brand translates to quality and reliability in people's minds, affecting their willingness to pay more or return for future purchases.

Even the colors and typography used can evoke specific emotions, such as security or innovation, influencing consumer decisions.

Memories and Associations:

People often associate branding design with personal experiences, making the brand a part of their memories—whether positive or negative.

This emotional connection forms an indirect awareness of how branding affects their lives.